Founded by Sally McKenney in late 2011, Sally’s Baking Addiction began as a simple recipe-sharing blog and soon grew into a baking institution beloved by home cooks everywhere .
From Hobby to Baking Powerhouse
What started as a humble site to share family cookie recipes quickly gained traction—Sally’s chocolate-chip cake-batter cookies went viral on Pinterest, leading her to turn the blog full‑time within a year and a half .
Today, her site attracts around 25 million page views each month and features over a thousand recipes and video tutorials.
Recipe Philosophy: Precision, Education & Authenticity
Sally tests every recipe rigorously—often dozens of times—ensuring consistency, clarity, and reliability .
She writes with warmth and relatability, sharing small mistakes and troubleshooting tips, and always explaining why a recipe works so readers gain kitchen confidence .
Signature Recipes Home Cooks Keep Coming Back To
Marvelous classics like chewy chocolate chip cookies, grandma’s Irish soda bread, and beloved banana bread are repeatedly praised in comments as “the best I’ve ever made”.
Fans often praise how Sally’s simple cupcakes, banana muffins, and pie recipes deliver dependable results—even on the first bake.
Building Community & Expertise, Authentically
Sally emphasizes passion and perseverance—she advises bloggers not to chase quick fame but to build foundations through grit, focus, and authenticity. Her first blog paycheck? Just $80—but it marked a turning point.
Despite immense growth, the comment sections on her blog remain active with personal feedback—from enthusiastic fans to critical voices. Some users praise her clarity; others note occasional page-load and consistency issues—but many still rely on her content .
Beyond the Blog: Expanding with Purpose
Sally has authored several bestselling cookbooks, including Sally’s Baking Addition, Sally’s Cookie Addiction, and the upcoming Sally’s Baking 101 (due September 2025) packed with fool‑proof recipes and foundational baking wisdom.
Her recipes and tips have been featured on platforms like Good Morning America, People, BuzzFeed, and HuffPost, reflecting both her technical skill and visual appeal.
Why Sally’s Baking Addiction Still Matters
Precision meets approachability: Recipes adapt to home kitchens with clear measurements, visuals, and scientific explanations.
Trusted reliability: Most users say her recipes “work the first time”—a rare claim in baking blogs.
Personal and instructional voice: She teaches, shares stories, and emphasizes learning—not just following steps.
Content rooted in effort: Success came from relentless testing, thoughtful content updates, and learning from every bake.
Final Thought
Sally’s Baking Addiction is more than a recipe site—it’s a warm, educational, and trustworthy guide to baking from scratch. Whether you’re craving quiet moments over banana bread or building confidence with layered cakes, her blog feels like a friendly teacher in your kitchen.
